Tag: barbie

Ladybird scrap gender specific titles after campaign – but we should stop protesting and start parenting

November 21, 2014 admin No comments

Ladybird scrap gender specific titles after campaign – but we should stop protesting and start parenting Ladybird books will no longer be aimed at boys or girls (Picture: Penguin) Campaigners have won a small victory: Ladybird Books have promised to remove ‘boys’ and ‘girls’ labels on their titles. There are only six titles (out of hundreds) where this still applies, but every little helps, right? In our enlightened 21st century society, complaints about gender-based marketing are commonplace. The promotion of outdated stereotypes is prevalent during the likes of CITV and Milkshake, where pink dolls’ houses, animal rescue sets and secret journals are abundant, presided over by smiling girls with immaculately straight hair and Hello Kitty knapsacks. Meanwhile the boys […] Read more →

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