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As treasure hunts go, this one is rather unusual – and a little bit rude.
A social media group was given just over £6,000 to create a marketing video for the new Fleshlight male sex toy.
But instead of just taking the cash, YouTube group Simple Pickup decided to stash the money inside 200 of the gadgets and hide them around Los Angeles.
The group will then post clues on their Twitter and Facebook pages to help would-be treasure hunters find the sex toys as part of a PR campaign dubbed #fleshcash.
The Fleshlights stuffed with up to £60 each will be hidden on October 25.
For every 100,000 views their video gets, the group has pledged to hide an additional fleshlight sex toy with £60 inside.
The first clue has already been released:
Any ideas? Get hunting folks.